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仕事で役に立つWebサイト オムロンが1位   日本ブランド戦略研究所調べ [調査・資料]

◆日本ブランド戦略研究所(東京都港区、榛沢明浩社長)が、このほど行った法人顧客向け企業Webサイトのビジネス貢献度を評価する「BtoBサイト調査2008」によると、FA・制御機器分野のオムロンの評価が最も多く57%でした。
 次いでキーエンス(FA・制御機器)の47%、デル(サーバー)の47%でした。

 2008年4月18日~5月2日に16業種、調査対象の264サイトを、16の製品・サービス分野別に抽出したBtoBの製品・サービスの購入関与者である80万5443人に、インターネットで調査を依頼し、1万987人から有効回答が得られました。

 調査対象にはFA(ロボット・表面実装機など)といった分野もあり、この中には松下電器産業(FA)、安川電機、ファナック、富士機械製造(電子部品実装装置)、JUKI(表面実装装置)、セイコーエプソン(FA)、IAI、ヤマハ発動機(FA)、東芝機械、デンソーウェーブ(産業用ロボット)、三菱重工業(産業機械)、ソニーマニュファクチャリングシステムズといった企業が含まれています。

 オムロンは、ターゲットに占める業務目的でのアクセス経験者の割合が全264サイト中最も高かったといいます。
 アクセス経験者のうちのニーズ充足者の割合も高かったといいます。
 2位のキーエンス、3位のデルは、ターゲットに占めるアクセス経験者の割合が高かったのが評価されています。[ペン]


順位  会社名(製品・サービス分野)       ニーズ充足者(%)
-----------------------------------------------------------------------------------------
1   オムロン(FA・制御機器)            56.6
2   キーエンス(FA・制御機器)           47.4
3   デル(サーバー)                47.2
4   ミスミ(FA・機械部品)             46.6
5   SMC(FA・機械部品)              43.0
6   三菱電機(FA・制御機器)            42.2
7   TOTO(建材・住設機器)             40.4
8   キヤノン(オフィス機器)            40.2
9   松下電工/照明・電気設備(建材・住設機器)   39.6
10   松下電工/住宅設備・建材(建材・住設機器)   39.0
11   INAX(建材・住設機器)             37.6
12   NTN(FA・機械部品)              37.0
13   日本HP(サーバー)               36.8
14   和光純薬工業(ライフサイエンス)        34.9
15   富士電機機器制御(FA・制御機器)        34.2
16   THK(FA・機械部品)              32.8
16   松下電工(FA・制御機器)            32.8
18   日本精工(FA・機械部品)            32.6
19   トステム(建材・住設機器)           32.2
20   マイクロソフト(ソフトウエア)         31.6
-----------------------------------------------------------------------------------------
*ニーズ充足者(%)はターゲットのうちアクセス経験者でかつニーズ充足者の割合


[BtoBサイト調査2008]
http://japanbrand.jp/bb

[調査対象リスト]
http://japanbrand.jp/pBB/80221/6.html



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